He believes that although famous people are constructed to represent 'real people' they fail to do so and just act as someone for the public to aspire to be like.
The first thing to question when studying Star Theory is are stars really in control of their own image?
It is common for artists to become more exaggerated versions of themselves after they begin to become wealthier and real feel the effects of fame. However, it is also common for 'Stars' to loose themselves in order to become what the public want. Amy Winehouse, for example often spoke in interviews, and said she was under constant pressure from her managers to do things she didn't think suited who she was. Press gossip is also a vital element to the creation of a star as they can have a massive impact on how they are perceived by the public.
Here are some of the key points in Dyer's theory:
- A star is an image, not a real person who is constructed by a range of different elements
- Stars are commodities produced and consumed on the strength of their meanings
- Stars depend upon a range of subsidiary media-magazines, radio, TV, and the internet. In order to construct an image of themselves which can be marketed for target audiences.
- The star image is made up of a range of meanings which are attractive to the target audience
- Fundamentally the star image is incoherent, and made up of two paradoxes
The second paradox is that the star must be simultaneously present and absent for the consumer.
A good example of this would be an artist called Ashley Frangipane, who created a stage name of 'Halsey', a 21 year old artist from Washington, New Jersey.
Right from being a little known artist she has always been quiet alternative in her fashion and music style, however as her fame and popularity grew she has become more and more extreme.
And this is her since her career really kicked off and she became more successful
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