Our intended audience would mainly be her fans as she has quite a niche audience only expanding slightly due to her performance with Justin Bieber. However, if this was a real music video, producers would be likely to try to get their product to appeal to many different audience as it would make more money.
Due to the serious subject matter of the song, in terms of uses and gratifications I think a large part of the audience would be able to identify with the topic and find solace in the fact others relate to issues regarding mental illness.
Halsey arguably gained initial recognition in the music industry through her connections with more famous artists such as Imagine Dragons, 5 Seconds Of Summer, and Twenty One Pilots. Therefore a lot of her fan base is made up of fans of those artists and bands. These artists have ranging genres so therefore we also hope to attract people with varying music taste to watch our video.
Another aspect that we think will help us to attract a large audience is the style of our video. We have planned for it to be quite spooky and unsettling but not in a way that would be be offensive or express negative stereotypes of people with mental illness. On a second note I think its crucial to do some research so as to not create a negative portrayal in our video.
We plan to use this only for Lois' as she will be playing the pristine version of the protagonist.
