Q Magazine "mini-movie" music videos

In Q Magazine's "mini movie" music videos article, Dave Grohl explains his dislike for event videos and says that they are simply ''long, self-regarding, hubristic and flamboyantly expensive'', with ''bonus points for celebrity appearances and homage to obvious movies''.  He argues that when an artist reaches the "mini movie" stage in their career its time to pack it all in.

He suggests that an event video is like a window into the lives of the artist, designed to project power and wealth into the viewers eyes but subsequently end up revealing their fatal floor.  He uses Rihanna's Bitch better have my Money video, saying that it was a ploy to get attention as she had not had much media attention recently.  He believes it made her look desperate, and I agree with this 100% in Rihanna's case.  However, I think that sometimes event videos can work
 very well, for example Michael Jackson's Thriller.  This was the first proper mini movie video and arguably changed how music videos are made forever.